Budweiser’s Clydesdales are back in another heart-warming commercial to grace this year’s Super Bowl.
The commercial, following on from last year’s successful Puppy Love offering, continues to build on its theme of animal friendship.
The stars of the latest Budweiser commercial. Image: Budweiser “Lost Dog” commercial
Lost Dog recounts the escape of an adorable puppy and his eventual return to the fold with his Clydesdale friends, but not before a frightening encounter with a wolf.
The Clydesdale trainer is played by actor Don Jeanes for a third time.
Reports suggest eight puppies – seven females and one male – were used in the shooting of the commercial, each aged 11 to 12 weeks old.
The seven Budweiser Clydesdales underwent training over three months for their part in the one-minute commercial, which will air during coverage of the annual American football final.
The background track, I’m Gonna Be (500 Miles), is performed by Sleeping At Last. The song, by Charles Stobo Reid and Craig Morris Reid, was made famous by The Proclaimers.
The ad was directed by RSA’s Jake Scott.
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